Rise of Digital Economy

If "necessity is the mother of invention," coronavirus (COVID-19) compelled many around the world to reconsider our everyday lives from work to school to entertainment. In reaction to travel bans, school closures, and warnings to not meet in large groups and maintain our distance from fellow humans to restrict the spread of the virus, Continue reading

A fling or a lifetime bond

The ad industry dynamics have always kept on changing since the beginning.There was a time when people enjoyed seeing the advertisements in between of the TV shows as they were limited in number but now it's just a mute button which is pressed as soon as the ad comes up on the TV. There is no denying to the fact that the quality of the content in advertisements has changed significantly and now it's more of a story telling in a minute or less. Continue reading

TWO SIDES OF A COIN!

Choosing different paths for the same goal is something we all experience in everyday life. Same thing is applicable to various aspects of businesses running around us. Companies have different products to sell, different balance sheets to fill. The path to the common goal of higher sales and recognition can differ in their approach. Continue reading

What next in Public Relations?

Public Relations simply put are the communication processes between companies, organizations or individuals and the general public. PR experts try to establish and maintain relationships with an organization’s target audience, all verticals of the media and opinion leaders. Continue reading